Putting
style to the test
The last year has not been easy for
investment professionals. World stock markets have performed dreadfully,
with the tech bust exacerbated by a slowing world economy. There
is no safe place to hide, says Andrea Kirkby
A
turbulent time in the markets has also brought changes in investment
style. Eighteen months ago, value investors were in the doldrums,
with growth and momentum to the fore – but that seems to have changed.
Pension schemes themselves have changed the way they allocate their
funds. Tracking funds have taken a big share of the UK market. But
now, with active funds beginning to perform better against the market,
trackers have stabilised.
Are
they going into reverse? Eric Lambert, director of research and
consulting at the WM Company, thinks not. “The growth of passive
management continues, though it’s not as fast as it was in the early
days. It particularly comes when funds that have a solo manager
have a particularly lean time and take a fresh look at their arrangements.
Nobody makes a 100 percent choice, but they’re attracted to some
passive management as it dampens the volatility of their performance.”
He also points out that trackers typically charge lower than the
20-30 basis points charged by traditional balanced managers (and
up to 50 basis points at specialised, highly active managers) –
so a decision to go passive for, say, 20-60 per cent of the total
fund reduces the cost base and hence should enhance performance.
Finlay Ross, a principal consultant at KPMG Investment Consulting,
believes that: “Although active management has done well recently,
there’s still a long term trend to passive. But the speed of change
has certainly decelerated.” Increasing use of trackers within a
‘core/satellite’ strategy is leading to lower demand for balanced
fund management – and much more for specialist management. As Finlay
Ross notes “This is all good news for specialist managers with strengths
in a few areas rather than the full spectrum of asset classes –
and it’s all bad news for the big balanced managers.” The shift
to international investing continues, particularly within the euro
zone, and has seen fund managers shifting towards a sectoral approach
– economic convergence in Europe has made country-picking skills
irrelevant.
Bob
Collie, director of consulting at Russell, sees the change as affecting
fund managers rather than owners first and foremost, saying: “It’s
a revolution in fund managers’ attitudes. Funds will still appoint
a European manager rather than, say, a car sector manager, but that
fund manager will now be thinking in sector terms rather than country
terms.” But with Staffordshire County Council Pension Fund now debating
whether to run its overseas investments on sector rather than geographical
lines, this may change. Rick Dentith, head of UK at Royal London,
notes that the shift from country terms to sector terms provides
active managers with more opportunities. “If you’re a purely UK
investor then there are only two large public companies you can
invest in but if you’re talking about a global perspective then
you’ve got the US, the far east and Europe.”
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While
these changes may affect the investment managers’ world, they don’t
necessarily have an impact on those managers’ preferred investment
style. If you are going to adopt a core-satellite strategy, then
your satellites can include managers with a number of different
investment styles and expertises. Finlay Ross says: “Rather than
using a value manager as their sole manager, clients will balance
a value manager against a growth orientated manager in a multi-manager
package.” Obviously, though, if the ‘core’ is going to consist of
index tracking investments, there’ll be rather more emphasis on
active management in the other funds – implying that fund managers
who are willing to take strong views are back in fashion. Does that
mean that value investing is back? Tony Dye at Phillips & Drew lost
out at the top of the internet boom, by moving aggressively into
cash as the market roared upwards. Now that tech stocks have fallen,
value investing does seem to be more in favour – or at least, value
stocks.
Eric Lambert thinks that most managers have not really adopted value
rather than growth investing as a style – they’ve simply invested
in value stocks, which is not quite the same thing. “For the UK
market, style is still not a very big issue. Owners won’t pick a
style, and consultants won’t do that either – they look for a blend.”
But, he says, the recent divergence in performance between growth
and value stocks may have changed this. “It’s still a long way short
of where it is in the States,” he says, “but style has got on to
the agenda now.” Dentith disagrees: “I don’t believe that you should
be a value or a growth manager. That guarantees that you’re going
to underperform some of the time.” Rather, he looks at each company
on its own merits and decides if it is cheap or dear. “It’s the
prospects of the company which are important to us.”
On
the other hand, Finlay Ross and Bob Collie both suggest that funds
should focus on risk analysis, not investment style – and should
control risk by striking a balance between differing management
styles as well as different asset classes. Finlay Ross points out
that even if Phillips & Drew is doing well now, clients who appointed
it as their manager in the early to mid 1990s probably didn’t envisage
how much risk was involved. “Clients are waking up to the fact that
appointing a single manager with a particular strong basis can result
in extreme returns.” Core/satellite structures and a greater use
of derivatives are ways in which many owners and managers are looking
to control risk.
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Bob
Collie also sees risk control, rather than performance, as the primary
task of the manager. “If performance is achieved at the expense
of inappropriate risk, you won’t get away with it for long. Fund
managers should not be either too under or too over exposed; the
message which I think is getting through is about balance and about
controlling risk. People are so much more aware of risk than they
were five years ago.” Indeed, he says, it’s this awareness of risk
which is pushing many managers towards a multi-manager approach,
using specialist active fund managers – “it’s added value but also
lower risk across the board.” Hedge funds, which are able to go
short (selling stock they do not own) as well as purchasing investments,
are better placed to make positive returns when markets have an
unclear direction or indeed when sustained market falls occur. They
have become increasingly popular with pension managers as part of
the ‘satellite’ quotient.
But
Bob Collie says that though Frank Russell manages a ‘hedge fund
of funds’, he still sees the trend to hedge funds as: “a lot of
talk. I don’t know whether twelve months from now that will have
translated from talk into action.” According to him, fund managers
are using derivatives more often – but most funds are still not
specifying a hedge fund quota as part of their allocation. Another
trend making more noise than impact, as yet, is the move to socially
responsible investment (SRI). This was first driven by the retail
market, but now more funds are interested in using an SRI approach
for part of their funds. Closely linked to the SRI movement is an
increased level of shareholder activism; activist funds have been
around for a long time in the US but are now moving into the UK
and even onto the continent, where one or two have been quite active
in the previously rather staid German market. Few owners are going
100 per cent ethical; most are placing only 2-3 per cent of their
funds with specialist SRI manager.
But
Eric Lambert says these figures conceal a real change; SRI has become
an implicit demand. “They ask their fund managers what are their
corporate governance rules and conditions. So you have a growth
of implicit rather than explicit SRI.” But even though the pension
fund marketplace is changing, with different emphases in terms of
style, some very traditional skills are getting rewarded. For instance,
stock picking is a prime focus, with new retail funds entrant New
Star pinning its stock picking colours to the mast and many managers
eschewing benchmarks in favour of a more active approach. It seems
that the market may change – but the skills the fund manager needs
never do.
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