Harvesting
the rewards
Providers argue that until they have
volume they cannot justify the cash outlay on stakeholder systems.
Angela Pasceri considers what will
come of those that wait
Waiting
for stakeholder take-up to escalate means that quite a few organisations
are holding off to see what happens in the market, what can be done
to make it more viable, and whether the government will introduce
compulsion. For those that have not waited to introduce stakeholder
in their suite of products, integrating the applications to run
stakeholder has produced varied experiences.
The technology base for stakeholder already exists in products such
as defined contribution schemes or group personal pensions. The
biggest change is in the network and achieving web-based transactions.
The key architectural change that providers need to undertake is
a full systems integration with their distribution networks and
customers to allow for real-time transactions and interactive capabilities.
Paul
Dix, retail finance practice manager at IT services company Keane
says: “The core of the software is similar to other group personal
pensions or personal pensions software. The complexity is not so
much in managing the reconsolidation process, it’s in managing the
exceptions.”
Unlike
DC monthly processing cycles where a said amount of money is delivered
to the investment manager on time and the money allocated to the
individual member’s account, stakeholder introduces member holidays,
where no money is contributed, and flexible amounts for contribution
depending on the member’s cash position that month. “The technical
support to run an interactive website where you’ve got database
and administration systems sitting there is different,” says CTC’s
(Chambers Townsend Consultants) managing director, Nigel Chambers.
top
“DC
software, although the core data is very much the same, requires
the type of unitisation expertise that the insurance industry has,
rather than the pension industry. But we’ve got it now,” says Chambers.
He
estimates that there are about five companies offering software
for the pensions market. But Paul Sturgess, director of business
services at FPS, notes that it should not be underestimated how
far insurance companies have to go in the other direction in order
to service the stakeholder market because they have traditionally
not been very active in the big corporate market.
“For
those insurers who have adapted their personal pensions systems
it’s a big jump because they’re built around individual contribution
collection and contributions defined in monetary terms that are
changed once a year as opposed to something that is truly cash conscious
like stakeholder,” says Sturgess.
The
biggest challenge faced by providers integrating stakeholder is
ensuring they have the correct person at the helm, suggests Sturgess
– someone who can envision the product end-to-end within the context
of the company and its existing products. “It’s about specifying
the totality of it and it moves you beyond systems skills, almost
into product and design skills.”
From
mainframes to interactive websites
Software solution provider Sherwood’s experience is that providers
are running their processing functions – contribution collection
and allocation – on old mainframe systems linked to various ancillary
systems to the back office, explains the company’s pensions technician,
David Punter. The additional constraint of the one per cent cap
will make this arrangement unsustainable, primarily because there
is no adequate way of testing how efficiently the systems are running.
Without much in the way of audit trails, these systems have what
is commonly referred to as passive workflow running in the background.
This means if you start a transaction that requires subsequent manual
intervention, the manual work is referred to as passive workflow
because it relies on someone going into the system and making the
change, rather than the system giving it to someone to do.
Manual
intervention usually occurs when a member’s record is incomplete,
or the member has moved or changed their conditions of employment.
The lack of audit trails means there is no efficient measure for
how well processes are being performed, and as a consequence, you
don’t know what they are costing you. In a one per cent world might
this read as how much are you losing? There are different considerations
as regards how efficiently your operating process is going to be
over the web, explains Punter. Things like effectively monitoring
response times, how many people are hitting the site and how many
are giving up because they found one of the screens too difficult
are equally important in determining the effectiveness of the system.
“You’ve got no information on that. You might know how many hits
there have been to the site, but you can’t tell when and why somebody’s
switched off,” he says.
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Randle
Williams, director of retail pensions at Legal & General agrees.
He explains that people hate getting information through a circuitous
route. For instance: “Take a look at call centres. People resist
pressing all those numbers to get to the right person. If you can
answer quite a bit of the questions online, that helps the process
along and you can ensure that the customer comes back to use the
service because they were not put off.” Legal & General started
its migration towards e-commerce capability three years ago because
it identified it as a key area of growth. Its stakeholder product,
which was launched on 6 April, took 18 months to design, test and
implement. The base already established three years before gave
the company the skills and experience required to approach the development
and implementation of a web-based stakeholder offering.
For
instance, when Legal & General launched its stakeholder in April
the following web-based functions were available to customers: contribution
schedules using L&G’s systems or from payroll extract; payments
by TT, direct credit and direct debit; view contribution history
online; and contribution validation to the customer and an automatic
upload of the data to L&G’s back office systems. Members could also
make the following online alterations to their pension: change personal
details; switch existing funds; redirect future premiums; and change
premiums. The fifth release, due out this quarter, will include
automated financial reporting for direct debit-based contribution,
online warnings for late payment and payment at frequencies other
than monthly.
Williams notes that one of the key advantages of the new stakeholder
system was the integration of their affinity groups into the L&G
network. This effectively extends the company’s distribution networks
by linking to its partners’. Ultimately, the integration of affinity
groups will reap some of the greatest rewards for the provider,
particularly when one takes a look at where technology is headed.
The next wave of web services will revolutionise the pensions market,
changing the way the industry interacts with customers, suppliers
and other businesses.
Developing
the next generation of web products, Microsoft’s .NET strategy and
IBM’s Websphere are set to simplify and speed-up software development
by using less code and making it language-neutral. What this means
for providers is that, technically, it should be easier and quicker
for them to bring products and services to market in the coming
years.
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The software solutions are aimed at creating an ‘internet for computers’
whereby computer systems are interlinked through a standardised
data format called XML (extensible markup language). The IFA’s machines
can be interlinked with the employer’s and Inland Revenue for pension
illustrations. For fact-finding exercises the IFA can contact the
bank for real financial commitments or the employer for benefits
accrued for in-service death or the customer’s current tax code.
What used to take hours will take minutes provided the customer
gives their consent to have the various bits of information released.
Mike Lloyd, technical strategy manager at financial services solutions
provider Marlborough Stirling, says: “Web services [Microsoft’s
term for how computers interlink across the internet] can be used
by almost any device to interrogate systems. Web services can also
be used to request updates. Pensions holders with PDAs and mobile
phones can have fund performance figures regularly downloaded for
comparison in their pocket excel spreadsheet.”
Lloyd,
who also sits on the Microsoft Software Architects Council, notes
that, although in the past software revolutions have required a
few years to take effect while existing software lives out its usefulness,
the .NET revolution will not be so generous. “Only a thin veneer
of .NET-enabled components will allow older applications to participate
fully in the new age,” he says. This means quite a few providers
would be left in the lurch if nothing is done to migrate or change
their systems. With more and more people becoming internet savvy,
accessing information on practically any topic any time of the day
and raising expectations, providers which ignore the trends may
find themselves falling behind a fast escaping technology train.
The business and e-commerce prompted by stakeholder can be harvested
by a company’s other applications across multiple brands – these
are still the unexplored benefits of streamlining business processes.
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