The Pensions Administration Standards Association (PASA) has published its updated strategy for 2026-30, as it looks to play an increasingly visible and influential role in shaping pensions administration policy and standards.

The strategy will be built around six pillars and delivered across three phases, placing emphasis on improving member outcomes through strong administration.

Its six strategic pillars are: member outcomes and value; policy influence and regulatory leadership; standards, data, technology, and industry resilience; content, communication, digital transformation; community engagement, professional recognition, and membership growth; and effective governance and delivery.

In the first phase (year one), PASA will focus on strengthening foundations, clarifying responsibilities, and defining future delivery.

Phase two (years two and three) will see PASA looking to implement and scale activity, including digital and content transformation; deepen policy engagement; and provide targeted engagement across member organisations.

The third phase will take place in years four and five, and will focus on demonstrating impact, sustaining leadership, and evidencing improved outcomes across the industry.

Through the strategy, PASA will assess success based on outcomes rather than activity, with measures to include evidence of PASA’s influence in policy and regulatory development, growth in membership and engagement, adoption of PASA guidance, and improved member outcomes.

“Administration has never been more important,” commenting PASA chair, David Fairs.

“The industry is facing increasing complexity, greater regulatory expectation and significant change in how members access, understand and engage with their pensions.

“Strong administration sits at the heart of good member outcomes, and PASA has an important role to play in supporting the standards, capability and collaboration needed to deliver them.

“Our updated strategy is ambitious, but practical. It builds on PASA’s established strengths while setting a clear direction for the future.

“We’ll continue to support the industry through guidance, standards, accreditation, policy engagement and practical collaboration, but with an even sharper focus on influence, evidence and impact.”

PASA operations director, Lucy Collett, added: “This strategy reflects both where PASA is now and where the industry needs us to be.

“Our role is to help bring people together, share practical expertise and support better administration across the pensions landscape.

“A key part of this strategy is making sure PASA remains responsive and forward-looking.

“That means strengthening our policy engagement, modernising how we share content, supporting the professional recognition of pensions administration and helping the industry respond to developments in areas such as data, AI, resilience, cyber and fraud.”

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