Pension specialist for defined benefit (DB) and hybrid schemes, Cartwright, has announced the first phase of a fresh brand identity.

The rebranding exercise included a modernized logo, updated visual elements and the staged launch of five distinct brand extensions offering specialized services: Pension Trusts, Charitable Trusts, Funeral Trusts, Employee Rewards and Corporate Treasury.

Each brand extension will offer its own website to provide a tailored experience for clients.

The websites for Pension Trusts and Charitable Trusts were launched first, with the rest to follow over the next few weeks.

Cartwright founder and chairman Ian Cartwright commented on the announcement: "For over 38 years, we have built a strong and recognized brand in the market.

"As we now look to evolve our business and expand the breadth and depth of the services we offer our clients, it also felt timely to look at our identity as a whole and our service lines independently.

"Key for us was building on the strength of our existing foundation whilst developing something fresh, unique and dynamic, in line with our longstanding corporate purpose and values," he added.

Cartwright also announced earlier this week (4 November) that it had advised the trustees of an unnamed UK pension scheme on a 3 per cent allocation to Bitcoin, in what was thought to be a "first of its kind" investment for the UK pensions industry.

---