Maps to consolidate consumer advice offerings with launch of MoneyHelper

The Money and Pensions Service (Maps) has announced plans to consolidate its existing financial and pension advice brands into a single offering, MoneyHelper.

MoneyHelper will launch in the summer, bringing together the Money Advice Service, The Pensions Advisory Service and Pension Wise into a single destination for money and pensions guidance.

Maps said that the new offering will “empower” people across the UK to manage their financial wellbeing with greater confidence and clarity.

Pension Wise will continue to operate as a named service under the umbrella of MoneyHelper.

MoneyHelper will provide money and pensions guidance to consumers over the phone, online and face to face, and was developed following “extensive” user testing.

Maps stated that it was working with stakeholders across the UK to ensure that they are ready to signpost the new services and content when the brand begins to be rolled out from June 2021.

“The arrival of MoneyHelper is an exciting next phase in our journey to improve the lives of people across the UK,” commented Maps chief executive, Caroline Siarkiewicz.

“MoneyHelper will be a single destination that allows people to more easily find and access free money and pensions support.

“Often money matters are complex; and we know that many people looking for help with money or pensions worries do not know where to start. MoneyHelper will be uniquely placed to empower people to inform themselves of their choices and improve their financial wellbeing across their lifetimes. It will also better link people with other free support services if that’s what is right for them.

“The new single brand will allow Maps greater efficiencies so our efforts can be better focussed on delivering for people across the UK. It will also make it easier for our growing network of partners to refer people to our services, information and tools, and help to improve the UK’s financial and overall wellbeing.”

Maps added that a toolkit and guide for stakeholders will be produced, aiming to ensure they have the information and collateral they need to ensure the changeover to MoneyHelper is as “easy as possible”.

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